The Creativity for Kids packaging has come a long way since the original burlap bags.
Phyllis and Evelyn wanted their packaging to be more uniform and easily identifiable.
Their philosophy was that packaging should be part of the creative experience itself. It was geared towards the parents who bought the product, but also for the kids to identify the outside with the fun inside. They knew that the lively logo and trendy graphics would appeal to parents and their children and communicate what this brand was all about.
Notice the yellow band around the bottom of the package turns green in the GROW category.